Google Analytics can get tricky, technical and confusing if you let it.
Google analytics seo tools code#
We usually paste it in the header code of the theme we’re using for our CMS so that it is automatically inside the section of every (front-end) page of our website.Īnd voila! Let a few days pass by and you’ll get some data you can use in your Google Analytics dashboard. It will look like this:Īs the instruction said, copy it and paste it into the code of every page you want to track. Make sure that you change your Account name to your client’s account.Ĥ) Get your Tracking code by copying it. Of course, for this tutorial, we’re tracking a Web Site.ģ) It’s definitely up to you if you want to share your data with Google. This is where you will put all of the websites of one specific account.Ģ) Select your Tracking Options. To start using Google Analytics to track your website’s data, follow these steps:ġ) Click on New Account. Go to and create an account – or if you already have a gmail account, you can use that. Data that you can translate into useful business intelligence and SEO strategy for your online campaigns. In short, Google Analytics is all about real data in your website. It has even expanded to how well your site’s speed is doing and how much social signal your site has garnered. This includes how many users entered your website in a specific time-span, where those users came from, which pages they visited, etc. Google Analytics is a tool that helps you keep track of your User Activity. We will take you through Google Analytics – from installation of the tracking code to how it translates to meaningful data that can direct your SEO strategy. This is the first of a multi-part tutorial of Google Analytics. I’ve been talking a lot about User Activity lately so I thought that it was high time that you guys explore the world of User Activity through Google Analytics. The closest place you can find your real data is in Google Analytics. Real data should be the one directing where your SEO campaign should go. Real data tells you how your users react to you. So you’re a marketer and you work well with data.